Press Release
SELECTA OPEN A MULTI MILLION EURO EXTENSION TO THEIR TECHNICALLY ADVANCED PRODUCTION FACILITY IN GERMANY
Selecta Wooden Toys are pleased to announce the opening of their new high tech production facility at their Head Office in Edling, Germany.
In the shadow of the beautiful Bavarian Alps, Selecta have invested nearly 2,000,000 euros in an extension to their existing factory and the purchase of the latest digitally enhanced cutting equipment which will provide shorter production lead times and greater control of production costs leading to more sophisticated wooden toy designs, quicker deliveries and more competitive prices.
As the Managing Director, Matthias Menzel, of Selecta Wooden Toys explains
“The newly built Selecta Spielzeug production plant in Edling has now been operational since the end of 2011. On the basis of the extended infrastructure, Selecta will not only be more flexible in reacting to an increased demand in the baby and toddler range, we will also be able to ensure the required high quality that Selecta is famous for. Selecta will be able to offer everything from the initial toy design to the final assembly of their comprehensive toy and nursery ranges in the toddler, role play and nursery accessories markets. With “everything under one roof”, Selecta will continue to lead the Competition at a time when world prices escalate and Supplier delivery times are extended.”
